Selling a property in this digital era, requires the use of technology. The fact that you are reading this page shows how true this is. According to National Association of REALTORS 87% of buyers start their search on-line. Even though this is an American organization, Canadians internet usage is very similar. I actually think this percentage is likely higher now.
Not all REALTORS give the same service. Be sure that you know what any REALTOR you decide to use is going to do for you. This is an overview of the services I provide and is not done by all REALTOR’s.
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- PROFESSIONAL PHOTOGRAPHER: Pictures are what gets a buyer interested in a property. You would not believe how often I see listings in the MLS with a picture of only the outside of the building. Using a professional ensures that the images are perfect to show the condo off in the best possible light. If photo is worth a 1000 words, what will a minimum of 10 high resolution images do for your listing.
- PROPERTY WEBSITE: All properties get their own website. Each website includes its domain name (www. youraddress . com), high resolution photos, property and neighbourhood information. The site itself is then advertised on-line
- VIRTUAL TOUR: Every property gets a virtual tour, both in 2D and 3D. A virtual tour allows for buyers to view your property like a 24 Hr virtual open house. They can spend all the time they want looking at your property, mentally putting their furniture into your listing, so when they come to view the property they are already emotionally invested.
- MLS: All properties is placed in the Multiple Listing Service or MLS. Even with all the a lot of marketing and web presence, there are over 25000 REALTOR’s in the Toronto Real Estate Board, so marketing on the MLS is a must.
- REALTOR.ca: All properties that are listed on the MLS are syndicated on the public facing website REALTOR.ca. This site gets thousands of visitors every month. The virtual tour and professional photos are used on this site and the MLS.
- HOMELIFE.ca: All Homelife REALTOR listings are also published on Homelife.ca.
- ON-LINE ADVERTISING: In addition to what you have already seen above, all listings are advertised on Craigslist, Kijiji, Zoocasa, OLX and over 20 other sites where potential buyers look for on-line.
- SOCIAL MEDIA: Your property will be promoted via social media on Facebook, and Twitter.
- LISTING SYNDICATION: All listings will be syndicated on over 450 other Toronto area REALTOR’s website via our Handshake programs.
- GOOGLE ADWORDS: On top of all the on-line advertising and social media marketing, a Google Adwords campaign will be set up to catch google searches for properties in your area and drive them to your properties website.
- WEB PRESENCE: Listings are placed prominently on several of my websites. All my sites rank well in google for lots of buyer related search terms and receive over 100,000 page views per month.
- COMMUNICATION: One complaint I hear from the general public is that the communication with their REALTOR is not very good. Too help with this, all clients have access to log in to their property website. They will be able to view how many visitors have viewed their listing and how those visitiors got there. Also, I am always available by phone, text, e-mail, twitter, and facebook.
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